Base Symbol
The EU base symbol is displayed directly on the labelled content. It also indicates that further information about the use of AI is available.
Transparency & Accessibility
AI Transparency & Accessibility
On our website, we sometimes use images that have been created or modified with the help of artificial intelligence. We want to make it transparent when AI has been used in our visual content while also ensuring that this information is provided in a way that is as clear and accessible as possible.
This base symbol identifies relevant AI content. Further information about the type of AI use can be accessed directly via the symbol.
Our Principle
Consistently labelled, clearly explained
Relevant content is initially marked with the standardised EU base symbol. When the symbol is tapped, clicked or focused, additional information about the type of AI use is displayed.
Technical Image Optimisation
Purely technical edits such as resizing, file compression, colour and brightness corrections, noise reduction or conversion to another file format are not treated by us as newly generated AI image content.
Our Labelling
One symbol on the image – detailed information when required
The visible labelling on our website is intentionally kept consistent. A second information level then indicates whether content has been partially modified using AI or fully generated using AI.
Partially AI-Modified
Existing image content has been substantially modified, enhanced or combined with newly generated visual elements using artificial intelligence.
Fully AI-Generated
The relevant image content has been generated entirely or predominantly using artificial intelligence.
Second Information Level
What was actually done using AI?
In addition to the official classification, we describe as specifically as possible which part of an image was generated or modified using artificial intelligence.
Example
Product photo with AI-generated environment
Example
Application scene fully generated using AI
Accessibility
The information should be accessible to everyone
Detailed information about a labelled image should not be accessible exclusively through mouse hover.
Interactive Labelling
Our labelling is designed for different forms of interaction.
- Mouse hover
- Keyboard focus
- Tapping on smartphones and tablets
Alternative Image Information
Wherever possible, we provide informative images with meaningful alternative text. The AI labelling should also be understandable to assistive technologies through appropriate descriptions.
Accessibility Notice
This page describes our approach to AI transparency and digital accessibility. It does not constitute a statement that all areas, content and functions of our website are fully accessible.
Product information is editorially reviewed
Technical specifications, product characteristics, prices and purchasing information are not based solely on automatically generated content. The relevant product descriptions, technical data, quotations and order documents remain authoritative.
Report questions, feedback or accessibility barriers
Do you have questions about how an image was created or labelled, or would you like to report an accessibility barrier on our website? You can contact us directly via our contact page.