Personalization

Personalization

The personalization trend continues to pick up speed: Customers increasingly want to create and individualize their own products: "Three out of four consumers have bought individualized products or can well imagine this. About 40 percent of consumers would pay more for it.", IFH Cologne is cited by the retail magazine Ixtenso. "Retailers and brand manufacturers not only have the opportunity to win new customers, but also to strengthen customer loyalty." This trend was known in Germany mainly by MyMüsli, Coca Cola or Nutella.

 

Textilpersonalisierung

Textile personalization

A customized sports jersey is something every child is familiar with. What has been taken for granted in sport for decades is now conquering completely new markets and stimulating the retail trade. Individually printed clothing is "in". Everyone wants it, regardless of whether it's fair and event apparel, workwear or school uniforms, a fashionably printed accessory or the new t-shirt for the junior - almost everything can be printed on. Transfer printing by means of so-called heat transfer vinyls is particularly popular in textile personalization. Why: It is affordable, easy to handle and offers individual, absolutely high-quality and demanding print results from even the smallest print runs. All you need is a graphics program, a heat press and a plotter. Apart from printing solutions Lotus offers one of the largest range of heat transfer vinyls on the market internationally, with a wide selection of colors and unique effect surfaces (with glitter particlesreflective or luminescent material or velvety flock fibers).

Interested? Please take advantage of our service to get heat transfer vinyl samples and the original color charts from our manufacturers free of charge. By the way: not only textiles can be personalized. For further information see Object Personalization.

 

 

Objektpersonalisierung

Object personalization

The personalization trend continues to pick up speed: Customers increasingly want to create and individualize their own products: "Three out of four consumers have bought individualized products or can well imagine this. About 40 percent of consumers would pay more for it.", IFH Cologne is cited by the retail magazine Ixtenso. "Retailers and brand manufacturers not only have the opportunity to win new customers, but also to strengthen customer loyalty." This trend was known in Germany mainly by MyMüsli, Coca Cola or Nutella.

How can you personalize objects? With Lotus offering e.g. UV printing technology users have the option of direct printing on a virtually unlimited range of three-dimensional media. In addition, cutters or so-called print+cut solutions can be used to individually design media that can then be applied to walls, floors, furniture or other "objects". The choice of printer options and media are very diverse. Solutions are available for a wide range of industries: POS, shop and hotel furnishings, stand construction, body design, packaging design, merchandising, stage design, exhibition design, labeling and labeling, etc.

Even textiles can be personalized: More information under Textile Personalization.